Posts Tagged ‘of’
Authors@Google: Bob Gilbreath
Bob Gilbreath visits Google’s San Francisco office to present his book “The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning”. This event took place on December 8, 2009, as part of the Authors@Google series.
THE NEW LAW OF MARKETING
The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bobs book delivers.
Jim Stengel, former Global Marketing Officer, Procter & Gamble
Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.
Sir Martin Sorrell, CEO, WPP
Persuasion has given way to sharing, and marketing will never be the same.
John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble
This book provides a framework and compelling examples for creating the next generation of cultureleading brands.
Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company
ABOUT THE BOOK:
The old interruptive model of marketing doesnt work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.
Marketing strategist Bob Gilbreaths hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.
In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:
Samsungs laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States
Doves Campaign for Real Beauty and its viral video Evolution, which has been viewed more than 100 million times
Burger Kings Xbox advergames, which helped boost the companys profits by 40 percent in one year
This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives.
You simply cannot afford to get left behind in advertisings golden age of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.
Duration : 0:49:44
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STX Shipbuilding Launches Poseidon Process Innovation on Oracle E-Business Suite
STX Shipbuilding at Work: South Korea’s STX Shipbuilding, one of the world’s top five shipbuilders, has undertaken a major Process Innovation project using Oracle E-Business Suite to redefine all major business processes. The success of this project has resulted in the discovery that Bill of Materials (BOM) applied to shipbuilding and a full stack of E-Business Suite modules including, Oracle Financials, Manufacturing, Inventory Management, Supply Chain Management, Project Management and others, have brought positive change to this well established business built on tradition. (C) Oracle Corporation 2009
Duration : 0:5:51
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MSIS 425 Project Management
Students who concentrate in OMS become highly skilled in using and managing cutting edge decision technologies to enhance the operations of organizations. The concentration focuses on ways in which companies use management science techniques and information systems to assess, manage, and improve their productivity and efficiency in order to maintain their competitive edge in both national and international markets.
Professor One-Ki (Daniel) Lee,
Undergraduate concentration in operations management:
http://www.management.umb.edu/undergrad/undergrad_omis.php
MSIS 425 course: http://www.management.umb.edu/courses/msis425.php
Duration : 0:3:18
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Project Management Certificate
Learn to use the powerful, versatile tools of project management to keep your projects on track, on time, and on budget. Faculty director John Kmetz introduces the Project Management Certificate. Visit http://www.pcs.udel.edu/project/ for details.
Duration : 0:1:58
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Line Haul Manager – Working in Canada
For more FREE and useful resources, visit http://WorkinginCanada.gc.ca or http://cfee.org. –
The videos in this unique career series represent an innovative production process in two important ways: First, to ensure that the VECTOR videos represented reasonable employment possibilities, CFEE worked with the Industry Sector Councils to identify the most appropriate careers and occupations to profile via the videos. Second, in an exciting new approach to production, Canadian youth from colleges and universities across Canada were engaged to produce the videos.
To learn more about occupations in Canada, visit Working in Canada (http://workingincanada.gc.ca), a source of free and useful information that can help you to decide where to live and work. Use the Working in Canada Tool to produce a report on job descriptions, wages, skill requirements, language training and job opportunities based on your occupation and a location. By researching different occupations and different locations, you can make settlement decisions that are right for you and your family.
The information contained in this video is for information purpose only. For up to date labour market information about wages and salaries, you can use http://WorkinginCanada.gc.ca/tool to produce a detailed report on job descriptions, wages, skill requirements, language training and job opportunities based on your occupation and a location.
Duration : 0:4:43
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